Understanding Your Key Metrics
ximu uses a standardized AI Brand Influence Index to evaluate your brand’s performance.
Metric Definitions
| Metric | Definition & Logic | Why It Matters |
|---|---|---|
| Brand Influence | A combined score of visibility × sentiment; the ultimate measure of brand health. | High influence requires both strong visibility and positive sentiment. |
| AI Visibility | A composite exposure score based on mention rate, ranking, and content share. | Indicates your overall presence in AI-generated content. |
| Mention Rate | Frequency at which AI answers mention your brand. | Comparable to “impressions” in the AI world — higher frequency means stronger exposure. |
| Ranking Position | Normalized position where your brand first appears in AI answers. Lower = earlier placement. | Earlier placement increases attention and recall. |
| Content Share | Proportion of content that discusses your brand within answers mentioning you. | Measures depth and richness of brand narrative. |
| Sentiment | Emotional tone assigned by AI, ranging from -1 (negative) to +1 (positive). | Reflects brand reputation and perceived tone. |